So, you know, I don't advocate that, but I'm not going to say that that represents my whole culture. DASH: Trust me, within the culture, we're looking at those guys that are professing all that gangsterness and we think they're clowns. Got Uncle Zack smoking stuff they blow up they nose to cope with their lows. DASH: Kanye West, Common Sense-those are rappers, too. but when you listen to some cats who now are multimillionaires. GORDON: But it's not an issue of leaving your boys behind or leaving the idea that you are who you are from birth. I don't think it's gangster to carry on a gangster image but you can't forget where you're from. I think it shows, you know, a lot of insecurity. DASH: To me, like, gangsters are carrying guns and played out. GORDON: Yeah, Damon, the truth is, too, there is this want to hang on no matter how far you go on the ladder the gangster image. And one bad thing happens, all you hear about is the bad thing, you hear. I think, you know, the press tend to capitalize or rather just key in on the negative things. You know, I also think that, you know, there's a lot of positives in hip-hop. I would love if we had a little more respect as related to movies. Like, you know, when we go to make a movie, they still want us to make comedies. I was very impressed with the performances, and I was, like, you know, this will definitely be good in the urban market, but I wanted it to translate in the outside of the urban market so people would respect the hip-hop world and it would open the doors to where we can make more hip-hop movies. You know, "Hustle & Flow" came out, and I was really rooting for "Hustle & Flow" because, you know, it was a hip-hop movie and it was a good movie. DAMON DASH (CEO, Rocawear): Sometimes I'm amazed that it's not bigger, like-and I can tell you what I mean by that, like, as it relates to, like, movies. We spoke recently, and I wondered if Dash was amazed at just how pervasive hip-hop has become in shaping the culture of the world. The reality show "The Ultimate Hustler" is "The Apprentice" with a hip-hop flair. This October, BET is turning the cameras on the business and personal life of the New York native. Damon Dash is CEO of Rocawear, a multimillion-dollar clothing line, and heads the Damon Dash Music Group and Dash Films, which last year helped produce the critically acclaimed movie "The Woodsman" starring Kevin Bacon. What does a powerful multi-industry mogul look like? This one sports baseball caps, flashy sneakers and diamonds.
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